The perfume becomes genderless. Farewell to fragrances “pour femme” or “pour homme”: the new frontier of perfumery is unisex. As has already happened in fashion, even the world of perfumes renounces the classic gender distinction by focusing on shared smells: in short, it seems that those advertisements on the “man who must never ask” will remain relegated to the past. https://thetechnotimes.com
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Perfumes, the trend of “universal” fragrances
Already in recent years the differentiation had weakened a lot, in a more or less overt way: with Gucci’s “Mémoire d’une odeur”, for example, defined as «the first universal fragrance of the Maison, which transcends genres and explores the power of memories »(Chamomile, jasmine, precious musks and sandalwood, cedar and vanilla) or with the” universal fragrance “” This is Us! ” by Zadig & Voltaire (vanilla, Cashmeran and sandalwood).
“It is not our intention to erase femininity and masculinity – said Cecilia Bönström, artistic director of the brand in an interview with Amica – We want, rather, to represent the attraction between a man and a woman, to find a meeting point”.
Neutral gender also CK Everyone by Calvin Klein launched in 2020 and defined as a “tribute to individuality and free expression of oneself” (orange and ginger oil, tea, cedar wood, amber and patchouli). The more vintage will remember Ck One, the classic 90s perfume that already did not have a gender indication: Everyone, however, in addition to the more inclusive name, is vegan and made with 77% of naturally derived ingredients.
The Florence fair
In the same vein, many companies present, until 19 September at the Fragranze artistic perfumery fair, which this year will return to Florence. Participating in 140 brands, such as Atelier Oblique, created in Berlin by the creativity of Mario Lombardo, offers unisex fragrances, while Rose Aria is the novelty of Heeley Parfums of the English perfumer and designer James Heeley. In the new proposal, the centifolia rose joins musk and amber, in a mix that can be used by both him and her. Timothy Han Edition, on the other hand, is inspired by literature and the “creativity of free thinkers”. In fact, the unisex perfume is called “On the road”, like Kerouac’s novel dated 1951.